LONDON FASHION WEEK MEN’S CELEBRATES ITS 5TH ANNIVERSARY
Today, 12th June, marks the close of the fifth anniversary of London Fashion Week Men’s. It has been a stellar week, further establishing London and the UK as the home of menswear and attracting designers, media, retailers and business leaders from 45 countries.
Alongside a show schedule featuring the talent, innovation and heritage that London is known for, this season also saw a number of stand-out events. Things kicked off on Thursday with an intimate celebration at Mark’s Club, co-hosted by Caroline Rush CBE, Elizabeth Saltzman and Tracey Emin CBE, the event also saw Dylan Jones OBE launch his new book: London Sartorial: Men’s Style from Street to Bespoke. Shows, events and presentations took place across the capital, from the brands and partners that are part of London’s past and future menswear history, including 10 Magazine, Barbour International, Belstaff, British GQ & Tom Ford, Burberry, David Furnish x LqD, Dunhill, Hackett, Kent & Curwen, MAN, Mr Porter, Oliver Spencer, Rag&Bone, Stephen Webster, Stella McCartney, TOPMAN Design and Vivienne Westwood.
Renowned artist Tracey Emin CBE RA designed a special 5th anniversary logo for LFWM in her signature handwriting; two unique neon works were on display at the home of LFWM, The Store Studios, 180 Strand and a third in a dedicated window at Selfridges, London. The British Fashion Council (BFC) also collaborated with i-D to produce the A-Z of London Menswear, a salute to the vibrant visionaries who make the capital the most exciting place in the world for menswear today. A partnership with Ocean Outdoor increased the city-wide reach of the LFWM celebratory logo and content, featured on screens in Canary Wharf, Holland Park and Westfield London and seen by 1,510,884 views across 4 days. This morning sees the continuation of the BFC’s collaboration with Snapchat, premiering the first LFWM global live story featuring Monday’s standout moments, designed with a 5th Anniversary LFWM geo-filter.
NEW MENSWEAR INDUSTRY STATISTICS ANNOUNCED
· The men’s clothing market grew by 2.8% in 2016 to reach £14.5 billion
· Menswear now accounts for 27% (up 2% from 2016) of the total clothing market as sales of menswear continue to rise at a faster rate than womenswear
· Menswear is predicted to grow by 12.43% between 2016 and 2021 to reach £16.2billion
· 42% of male shoppers agree that it is worth paying more for clothes made in Britain
London’s Deputy Mayor for Culture and the Creative Industries, Justine Simons, said: ‘From world-class designers and established brands, to emerging talent and independent boutiques, our great city can easily lay claim to being one of the big four fashion capitals of the world, alongside Paris, Milan and New York. Nowhere is this clearer than at London Fashion Week Men’s, which attracts the crème de la crème of international designer talent, media and business leaders, everywhere from Mexico to Manchester. The past week has showcased exactly why our fashion industry is a global trailblazer and one that contributes a staggering amount to our city’s economy every year. Full of innovation, imagination and style, the fifth anniversary of LFWM has once again presented London at its open, global and creative best.’
Dylan Jones, Chair of LFWM, commented: ‘The fifth anniversary of London Fashion Week Men’s has been as surprising as it has been exhausting. With over 100 events, runway shows, presentations, installations, cocktail parties, dinners and full-on raves, #LFWM once again proved that London has more stamina that any other fashion capital. As for the shows, they have been extraordinary, from the psychedelic to the formal, from Charles Jeffrey and MAN to the best of Savile Row, and from Dunhill and Richard James to Vivienne Westwood. There really is no place like London.’
Since its inception, LFWM has showcased the breath of the British menswear market from emerging talent and streetwear to heritage brands and Savile Row tailoring. More than 200 brands have been a part of over 750 catwalk shows, presentations and events in venues across the capital in the last five years, with over 230 designers shown as a part of the Designer Showrooms.