MICHAEL KORS UNVEILS IMMERSIVE MULTIMEDIA EXHIBIT IN LONDON
Michael Kors is pleased to announce the opening of Tatler’s English Roses, a digitally led multimedia exhibition at the Saatchi Gallery that celebrates the brand’s upcoming editorial partnership with Tatler UK magazine.
Featuring work by fashion photographer David Burton, the exhibit brings to life a feature of the same name from the August issue of Tatler. The editorial images lead to an immersive journey highlighting 26 stars on the rise, ten of whom were photographed in pieces from the Fall 2017 Michael Kors Collection: Lady Lola Crichton-Stuart, Ella Richards, Tess Ward, Lady Kitty Spencer, Aziya Aldridge-Moore, Renee Stewart, Greta Bellamacina, Clara McGregor, Laura Murray and Bee Beardsworth.
“I’ve always been inspired by people who are curious, who are thinking about what’s next and what’s new,” said Michael Kors. “These women represent the balance of youth and sophistication, polish and ease, knowledge and curiosity, that’s necessary for life today.”
Tatler Editor Kate Reardon commented: “As the oldest magazine in the world, Tatler has long been dedicated to chronicling the most fabulous members of British high society. More than anything, we understand the special alchemy that creates an It-girl – that rare combination of beauty, charisma and timeliness which, happily, is synonymous with Michael Kors and their tradition of championing young rising stars the world over.”
Displayed across two experiential rooms, the exhibition aims to bring viewers into a quintessentially British frame of mind while showcasing behind-the-scenes footage from the editorial shoot. Visitors will have a chance to put themselves in front of the lens through an interactive photo booth.
Housed in London’s Saatchi Gallery, the exhibit will be open to the public from June 30 to July 2, 2017.