ALAN MCGEE: CREATION23
35 years after the birth of one of the most successful and iconic independent record labels, Creation Records, maverick founder and music mogul Alan McGee launches Creation23, a 7” label with just one agenda – “I want to put out records again. I’ve missed it, there’s a lot of good music around and it feels like a good time to do it. Twenty-three is my lucky number.”
Rubber Jaw
Up first is North Essex outfit Rubber Jaw with their debut single ‘Feeling Funny’. Comprising of claustrophobic beats, lingering vocals, weeping digital guitar effects and synthesised basses, ‘Feeling Funny’ is the hallmark of the band’s emerging sound. Inspired by films such as The Man Who Fell to Earth, Eraserhead and Videodrome, the self-directed accompanying video compliments the band’s vision and DIY ethos.
‘Feeling Funny’ and its B-Side ‘Bumpy Faces’ comes in a limited edition, numbered and coloured 7” with artwork and inserts made by the band. It includes a golden ticket to gain free entry with a plus one to every show for a year. All pre-ordered vinyl will receive ‘Feeling Funny’ as an IG track.
McGee Amy’s “I wanted to create a space where artists could explore their creativity and be true to themselves,”
And that’s precisely what the label has done. Over the years, CREATION23 has signed some of the most exciting and innovative acts in alternative rock, from the hard-hitting punk of The Darts to the moody, atmospheric soundscapes of Black Swan Theory.
What sets CREATION23 apart from other labels is its commitment to supporting artists in every aspect of their careers. Not only does the label help with recording and distribution, but it also provides marketing and branding support to ensure that each artist has the best chance of success.
And it’s clearly paying off. CREATION23 has built up a loyal fanbase and garnered critical acclaim from both fans and critics alike. The label’s roster of artists continues to grow, each bringing their unique sound and perspective to the table.
CREATION23 is one of the most exciting and innovative record labels in the music industry today. Its commitment to authenticity and creativity has helped to shape alternative rock and give a platform to some of the most exciting and unique artists of our time. If you’re looking for music that’s gritty, raw, and authentic, then look no further than CREATION23.
Bands are encouraged to send submissions to Creation23 via DanDevine23@gmail.com.
