SCORPIOS MYKONOS IS REDEFINING THE HOLIDAY WARDROBE
The cult Mykonos beach club has brought its fashion boutique in-house, assembling more than 40 independent labels and turning holiday shopping into another carefully curated part of the Scorpios experience.
There was a time when dressing for a beach club meant little more than swimwear, sunglasses and something loose enough to throw on for lunch. Mykonos changed that. On an island where a late afternoon drink can drift seamlessly into dinner, dancing and sunrise, the holiday wardrobe has become an increasingly serious business.
Few places have done more to shape that particular aesthetic than Scorpios. Since opening on a sun-bleached peninsula on Mykonos in 2015, it has helped define a new kind of Mediterranean escape: part beach club, part restaurant, part music venue and part impeccably staged bohemian fantasy.
Now Scorpios is turning its attention more fully towards fashion.
For the first time, the destination has taken complete control of the curation and operation of its on-site Bazaar. The result is a tightly edited collection of more than 40 fashion, jewellery and accessories labels drawn from across the world, with around 40 per cent of the brands new to Scorpios this season.
It appears to be paying off. Scorpios reports that year-to-date revenue at its Mykonos Bazaar has increased by 45 per cent compared with the same period in 2025, as well as rising 14 per cent against 2024, the final season under its previous outsourced model.
But this is more than an exercise in selling beautiful things to people in beautiful surroundings. The intention is to make retail an essential part of the Scorpios universe, as carefully considered as the music, food, architecture and atmosphere.
From beach club to creative destination
Founded by Thomas Heyne and Mario Hertel, Scorpios arrived at a moment when the traditional image of the beach club was beginning to shift. Instead of white leather daybeds, Champagne rituals and relentless EDM, it offered something earthier and more considered: low-slung architecture, natural materials, sunset ceremonies and a soundtrack that unfolded gradually across the day.
The formula proved enormously influential. Scorpios quickly became a reference point for the design-conscious beach clubs that followed, attracting a global crowd that was as interested in the setting and music programme as it was in being seen there.
Its ambitions have since moved beyond Mykonos. Scorpios Bodrum opened in Turkey in 2024, widening the concept to include overnight stays, contemporary art and wellbeing experiences alongside the brand’s established food and music programme.
The Bazaar represents the next stage of that evolution. It takes the same curatorial instinct Scorpios has applied to DJs and live performers and directs it towards resortwear, accessories and design.
Rather than filling its rails with the same luxury names found in hotel boutiques from Ibiza to Dubai, the Bazaar is positioning itself as a place of discovery. Its international selection stretches from Brazil and Peru to Turkey, Italy, Spain, Ukraine and the UK. The aim is not simply to sell the familiar symbols of holiday luxury, but to introduce guests to designers they may not yet have encountered.
More than 40 global fashion labels
This season’s edit includes Spanish designer and stylist Alex Rivière, whose clean, understated approach feels well suited to the restrained glamour of Mykonos, alongside Brazilian swim and resortwear specialist Adriana Degreas.
Fellow Brazilian label Frescobol Carioca brings its relaxed Rio sensibility to the collection, while Turkey is represented by Zeynep Arçay and Siedrés. British resortwear brand CHE Studios also appears in the line-up, joined by Peruvian knitwear label ESCVDO and Italian specialist Roberto Collina.
Rather than forcing a single uniform, the selection offers different interpretations of contemporary holiday dressing. There are fluid dresses, refined swimwear, easy tailoring, hand-finished knitwear and accessories capable of surviving the journey from the beach to dinner without looking overthought.
That balance is important. The best resortwear should appear effortless, even when a great deal of effort has gone into making it look that way.
Scorpios says approximately 40 per cent of the brands available this year are new to the Bazaar. Returning labels sit alongside emerging names, giving regular visitors a sense of continuity while ensuring the shop does not feel identical from one summer to the next.
Ruslan Baginskiy brings custom headwear to Mykonos
The centrepiece of the 2026 season is a summer-long residency by Ukrainian headwear and accessories designer Ruslan Baginskiy.
Baginskiy’s hats have been worn by Madonna, Beyoncé, Gigi Hadid and Bella Hadid, but the temporary Scorpios space offers something more personal than a straightforward celebrity-approved purchase.
Running at the Club House until the end of September, the residency allows visitors to customise signature designs with a limited-edition Scorpios medallion. The finished piece sits somewhere between fashion accessory and holiday souvenir — albeit a considerably more sophisticated one than the usual fridge magnet.
It is also a model Scorpios intends to develop. Future Bazaar programmes could include workshops, styling salons and private sessions with designers, artisans and stylists, introducing a more experiential approach to shopping.
In an age when almost anything can be ordered online, the value lies in giving people an experience that cannot easily be added to a digital basket. A hat customised beside the Aegean carries a different emotional weight from one delivered to the front door.
The next phase of the Scorpios brand
Bringing the Bazaar in-house gives Scorpios greater control over the designers it supports, the products it develops and the way the space relates to the wider destination.
“For ten years, Scorpios has been about finding what’s next before anyone else does, whether that’s a DJ, a ritual, or a way of thinking about hospitality,” says co-founder Thomas Heyne. “The Bazaar is the same instinct applied to fashion.”
For Heyne, the strong performance of the first in-house season is proof that visitors are willing to engage with a retail offer built around discovery rather than recognisable logos.
“We’ve shown that when you build a retail offering the same way you’d build a line-up, around discovery, not just demand, guests respond to it,” he adds.
Plans for 2027 and 2028 include expanding the Bazaar into homeware, objects and ceramics. Scorpios is also developing its first fragrance and intends to grow the merchandise collection it introduced this year.
Fragrance is a particularly natural move. Scorpios has built much of its identity through sensory details: dry Aegean landscapes, timber warmed by the sun, incense, salt air and the atmosphere of long evenings outdoors. Translating that feeling into a bottle may be a commercial decision, but it is also an attempt to make the Scorpios mood portable.
Can a boutique become part of the destination?
Luxury hospitality has spent the past decade moving beyond the traditional boundaries of hotels, restaurants and nightlife. The most successful destinations now operate as complete cultural worlds, with their own visual language, music, scent, products and communities.
Scorpios understands that its guests are not only buying drinks, dinner or a place to watch the sunset. They are temporarily stepping into a lifestyle and increasingly, they want to take part of that lifestyle home.
The risk, of course, is that the carefully cultivated bohemian mood becomes another piece of branded luxury. Scorpios is a long way from the genuinely improvised counterculture that once drew artists and free spirits to Mykonos. Its version of barefoot freedom now comes with serious commercial reach.
Yet the Bazaar is at its most interesting when it looks beyond the obvious luxury names. By giving international and emerging designers a prominent platform, it has the potential to offer something more distinctive than the average resort boutique.
The question is no longer simply what to wear on holiday. It is how a destination can shape the way we dress, shop and remember the places we visit.
Scorpios helped establish the visual language of the contemporary beach club. With the Bazaar, it now wants to define the wardrobe that goes with it.
