THE SOCIAL DOCUMENTARY FASHION PHOTOGRAPHY OF SERENA BROWN
Merging social documentary, filmmaking and fashion photography Serena Brown has been exploring the appropriation of working-class trends and streetwear culture by high fashion brands in her project Back A Yard.
The images are centred around three high fashion tracksuits Serena designed for the project in an “attempt to highlight the influence that the working class youth in London hold over the fashion industry, reclaiming a look that they are often negatively defined by. Back a Yard is as much about the authenticity and character of the subjects and their culture as it is about the fashion industry, it demonstrates the re-appropriation of streetwear by the people that influence the culture the most,” she says. “By creating and designing high fashion tracksuits and using a young and diverse group of subjects from London to model them, it displays the influence youth and particularly people of colour have on the fashion industry despite the fact it often goes unrecognised.”
The BA Photography Falmouth graduate’s work is influenced by her diverse upbringing in London. Using both digital and analog practices, Brown’s photographic style interlinks powerful narratives that explore a variety of topics which influence her.
