KOJEY RADICAL X NAPAPIJRI

Premium casual wear brand Napapijri announces its collaboration with rapper and contemporary artist Kojey Radical, who has designed“Future Tees”, a limited edition drop of t-shirts celebrating future-positivity, creativity, and the power of self-expression.

With only 150 t-shirts available worldwide,consumers will be able to get theirs from 7pm on 20th November at Napapijri’s newly opened Carnaby Street store.

During the event, Kojey will make an appearance to inaugurate the collection. To get a ticket for the queue, customers will have to select the “Future Tees” face filter on Instagram, share a picture on their stories, and tag @napapijri.

The tees are printed with exclusive QR codes, which can be activated using any smartphone’s camera to show transforming augmented reality graphics designed by Kojey, quite literally opening a portal into the artist’s world.

The use of augmented reality as the key element for the launch of “Future Tees” highlights Napapijri’s trailblazing attitude in the ever-evolving landscape of contemporary fashion.

This collaboration is inspired by the recent launch of Napapijri’s “Futurewear” collection in its new Carnaby Street store and in an experiential pop-up at King’s Cross.

“Futurewear by Napapijri” translates the synergy between design, sustainability and innovation into trailblazing premium casual wear, from innovative fur-and down-free Superlight jackets, to Ze-Knit’s collection of sustainable manufacturing and intelligent bodymapping, to the never-ending life of Infinity – Napapijri’s first circular, 100% recyclable jacket.

“Future Tees” will not be available for sale and can only be obtained by attending the event. As well as the 150 t-shirts that will be released at the Carnaby Street store, one lucky customer will have the chance to win an exclusive first edition signed Kojey Radical x Napapijri tee.

For more details on how to get involved, go to napapijri.co.uk